5 Essentials Points to Building an Online Casino in Asia
The iGaming industry grew more popular over the recent years, but there is https://asiaonlineslot.com/, where players are so dedicated to spending time and money on their favorite casino games, no matter we’re talking about poker, slots, roulette, baccarat games or the traditional Mahjong or Fan Tan.
1. Build an amazing casino games offering
It is obvious the casino games you offer must be tailored for different and specific markets. This requirement entails from a casino games provider to have a large and diversified selection of content from multiple vendors to allow an operator address specific user groups and demographics. Popular choices include all products RNG, Live Dealer and others.
How does EveryMatrix respond to the request for quality games?
Probably the greatest advantage in our CasinoEngine platform stands in the wealth of content we have available for operators of all sizes.
CasinoEngine is the market leading casino content aggregator that offers access to over 4,000 games from more than 50 providers including established brands, like NetEnt, Microgaming, IGT, Evolution or latest popular brands on the market such as Oriental Game, Asia Gaming, Playson, Genii, Endorphina, Quickspin.
2. Build on a flexible casino platform with diversified payment methods
The platform selected for such an enterprise must have the flexibility to suit most devices and offer a responsive front-end to satisfy all users, no matter their devices of choice. It is equally important to offer a diversified number of payment methods to players. In this area, our company offers multiple payment solutions that integrate popular cards to e-wallets, virtual vouchers and more.
How does EveryMatrix respond to the request for a great online casino in Asia?
CasinoEngine can be integrated as a standalone solution inside a proprietary platform where the player’s wallet is hosted, with a mix of functionality offered, depending on front end management, or sold fully serviced from inside our GamMatrix platform. This solution comes in a complete modular package, with player management and CRM third party tools support on GamMatrix side (our standard service platform), and payment processing capabilities via the MoneyMatrix service integration.
Several game and player management tools
To better assist operators in managing games, we have implemented a Game Management tool that is rich in search and filtering options allowing operators edit many settings and attributes, such as game assets, bonus contribution, FPP contribution, game description, tags, categorization, and much more. CasinoEngine also offers data such as RTP, hit frequency, bet limits per currency, country restrictions, supported languages, all per game and seamlessly across all brands and channels. We improved the back-office to offer better insight into players’ actions while permitting faster access to important data and gaming content management.
The CasinoEngine Lobby Management tool allows operators create from the same location different lobbies with categories and sub-categories, and populate them with games, simply by drag & drop. Operators can build lobbies for RNG games, live dealer tables on web and mobile, or take it one more step and create personalized lobbies for player segments or localized lobbies to cater for regional preferences.
Options to give great player incentives
Our experience in the field taught us that most players, Asian or not, love to be rewarded for their loyalty. In this case, bonus management programs are an easy way to make customers feel appreciated and important in the overall strategy.
Also, players need to have the option to earn frequent player points when placing bets, configurable per game, and let them convert the points for rewards instantly by the click of a button.
3. Have the best front-end experience
These days, operators need to control the front-end to comply with players’ requests for responsive design and have the necessary tools to meet players’ demand for customized content and interactive experience.
How does EveryMatrix respond to the request for quality front-end?
Providing customized content is of major importance for EveryMatrix and this endeavor extends into building a tailored front end design via casino widgets and accessible WebAPI technology. As our company left behind template based user interface integration, we are now driven to provide an original front-end experience for our clients, especially in the region, where every operator looks to come into the market with a unique identity. Up to this point, EveryMatrix has supported many operators build their own gaming environments to fit their players’ preferences.
4. Make sure you got the right tools for players acquisition
Asia is well-recognized in the iGaming industry for embracing traditional agent networks with new technologies as a sophisticated way to advance the business by driving more traffic and players. If we are to look at Macau’s rise, we notice that much of its iGaming financial success is due to the Chinese visitors that place large sums of money into the local casinos.
How does EveryMatrix respond to the request for a specialized agent software in Asia?
Since the Asian region displays a great potential, we are aware that a significant part of the Asian iGaming sphere is based on agent networks. To this end, at the beginning of 2016, EveryMatrix released PartnerMatrix, an Affiliate and Agent System, that can be offered as a stand-alone product to operators targeting Asia. We offer a fully customizable platform that can be branded to suit your requirements and configured to meet your operational needs.
With PartnerMatrix operators can manage and control more than one brand or product data from a single back office interface. With our multi-brand tracking you can monitor multiple agent/affiliate registrations and view separate data for each.
Operators running affiliate and agent systems learn that it is better to use one system to track everything, instead of separate systems that track the same type of data. This is the foundation on which we built our product. The innovative system has been designed to offer our clients the ability to widen their users’ base by using agent networks to target offline customers.
5. Keep your customers happy
For every iGaming operator provider who wants to be successful, it’s essential to maintain a proactive attitude to customers’. Asian operators face a competitive landscape where they are forced to reinvent themselves all the time to stay relevant in this business.
Promotions are always well-received by players and are useful in acquiring new ones or retain existing ones. There are different types of promotions that are usually used (from free spins to advanced loyalty programs) and the popular ones continue to work. Furthermore, having access to progressive jackpot games that provide the possibility to win substantial prizes is another great perk for customers.